As a long-time vendor supplying game-day gear, branded merchandise, and facility maintenance supplies to the Green Bay Packers for over a decade, I’ve spent countless hours navigating the halls of Lambeau Field, chatting with staff, and picking up little-known details that casual fans never hear about. One question I get more often than “Do you have a Jerry Kramer replica jersey in size 5XL?” is, “Who are the people running the show behind the scenes for the Packers coaching staff? I know Matt LaFleur is the head guy, but who’s doing the heavy lifting to keep this franchise winning?” Packers
If you’re a Packers devotee like me, you know the team’s success isn’t just about the 53 guys in green and gold helmets on game day. It’s the unsung coaches who wake up at 4 a.m. to break down opponent film, adjust play calls mid-series, and foster the culture that makes Green Bay the smallest market with the biggest heart. As someone who delivers custom cooler sleeves for the coaching staff’s daily film sessions and supplies post-practice Gatorade to their position meetings, I’ve had a front-row seat to learn how their backgrounds shape every decision they make. Let me walk you through the key members of LaFleur’s 2024 coaching staff, where they came from, and how their pasts tie directly to the Packers’ winning formula.
First up is Matt LaFleur, the head coach whose calm, no-nonsense demeanor has turned the Packers into one of the NFL’s most consistent teams over the last five seasons. You might remember LaFleur as the offensive coordinator for the Tennessee Titans when the Packers lost a heartbreaker in the 2020 AFC Championship game, but his coaching roots go way deeper than that. Growing up in Mount Pleasant, Michigan, LaFleur came from a football family: his dad, Bob, was a long-time college coach at Saginaw Valley State, so Matt was around the game from the time he could walk. He played quarterback at Western Michigan, and after a brief stint in the Canadian Football League, he cut his teeth as a low-level assistant at Division II schools before moving up to the NFL as a quality control coach for the Houston Texans in 2008. That grind—spending years as a “go-fer” coach, running errands, breaking down tape for free—instilled in him the work ethic that defines his time in Green Bay. What fans might not know is that LaFleur’s first big break came as Sean McVay’s right-hand man with the Los Angeles Rams in 2017, when he helped build the Rams’ high-flying offense that won Super Bowl LVI. That experience taught him how to balance creative play-calling with player development, a skill he’s leaned on heavily with Aaron Rodgers (and now Jordan Love) in Green Bay. As a vendor, I can tell you LaFleur’s office is stacked with old playbooks from his college and early NFL days, and he still jokes with my sales rep about the time he missed a truck delivery because he was pulled into a last-minute film review with Love.
Next, let’s talk about Joe Barry, the defensive coordinator, whose tough, blue-collar approach has transformed the Packers’ defense from a middle-of-the-pack unit in 2020 to a top-10 staple. Barry’s background is as gritty as they come: he’s the son of Mike Barry, a long-time NFL assistant coach, so Joe grew up on NFL sidelines, pulling weight at practice and learning the defensive game from legends like Buddy Ryan. He played linebacker at the University of Southern California, where he was part of the 2004 national championship team, but his coaching career really started in college, stints at Texas, Missouri, and UCLA before landing in the NFL. Barry’s first NFL job was as a defensive quality control coach for the Detroit Lions in 2007, and he spent years bouncing between teams—including a three-year run as the linebackers coach for the Washington Commanders—before LaFleur brought him to Green Bay in 2021. What makes Barry unique is that he doesn’t just draw up schemes; he’s the guy who stays after practice to work with young defensive backs, and he once helped a former Packers defensive lineman through a personal injury crisis when no one else was looking. As a vendor, we supply his position group with custom wristbands marked with play codes, and Barry always asks for an extra dozen for the young guys on the practice squad, never asking for anything in return beyond a quick “thanks for getting this here on time.”
Now, the offensive side has one of the NFL’s most talented groups, starting with Adam Stenavich, the offensive line coach who’s turned a once-young, inconsistent unit into the backbone of the Packers’ offense. Stenavich’s path to Green Bay is straight out of a small-town football story: he grew up in Marshfield, Wisconsin, a small town two hours north of Lambeau Field, where his dad was a high school football coach. He played offensive line at the University of Michigan, where he was a two-time captain, and spent four years as an offensive lineman in the NFL with the Carolina Panthers and the Packers (2006-2008), so he knows exactly what it’s like to line up in cleats under Lambeau’s floodlights. After retiring, Stenavich went back to his roots, coaching high school football in Wisconsin before moving up to the college ranks as an assistant at Northern Illinois and then Wisconsin. LaFleur hired him as the Packers’ offensive line coach in 2019, and he was promoted to offensive coordinator in 2022. What’s striking about Stenavich is how he prioritizes local players: he’s worked with four linemen from Wisconsin high schools since taking over, and he often stops by our vendor booth at training camp to chat about local sports, not just orders. I once saw him spend 15 minutes with a 16-year-old Packers fan who was waiting for an autograph, making the kid’s whole weekend—something you don’t see from every NFL coordinator.
On the skill side of the offense, there’s Tom Clements, the quarterbacks coach, whose quiet wisdom has been instrumental in Jordan Love’s development. Clements is a Packers legend in his own right: he was a quarterback for the team in the 1970s, and he spent 15 years as the offensive coordinator at Notre Dame before joining the Packers in 2006. His background is fascinating: he played college football at Michigan, where he won a national championship in 1969, and he’s been a mentor to some of the game’s biggest names, including Joe Montana and Brett Favre. What makes Clements stand out is his patience—he’s been coaching for over 50 years, and he doesn’t rush young players. When Love was drafted in 2020, Clements was the first coach to take him under his wing, and he still meets with Love for coffee every morning before practice, going over film line by line. As a vendor, we supply Clements’s meeting room with custom coffee mugs printed with “Lambeau Field Film Sessions,” and he always leaves a big tip for our driver who drops them off, even offering him a free Packers game ticket once when his order was delayed by a snowstorm.
Let’s not forget the special teams, a group that’s often overlooked but has won the Packers multiple games over the last few years, led by Rich Bisaccia, the special teams coordinator. Bisaccia’s background is one of relentless preparation: he’s been coaching special teams for over 40 years, with stops at college programs like Clemson and Auburn, before moving to the NFL with the Oakland Raiders in 2018. He spent three years as the Raiders’ head coach before coming to Green Bay in 2022, and he’s known for his meticulous attention to detail—he once studied opponent punt returners for 100 hours straight before a single game, and he even brought his own camera crew to practice to film every special teams rep. Bisaccia’s style fits perfectly in Green Bay: he’s a no-nonsense guy who doesn’t care about ego, and he often works with the team’s equipment staff to fix special teams gear on-site, rather than waiting for the main equipment crew. As a vendor, we supply his group with custom shin guards and return team gloves, and Bisaccia always checks in on our team to make sure we’re meeting their needs, even when they’re on the road.
What stands out to me as a Packers vendor more than anything is that none of these coaches fit the mold of the flashy, big-name NFL assistant you see on TV. They’re guys who’ve put in the work at small schools, bounced back from setbacks, and have deep ties to the game—and in many cases, deep ties to Wisconsin. LaFleur still has a home in Mount Pleasant, Barry lives in Green Bay year-round, and Stenavich coaches youth football in the off-season. That sense of place is what makes the Packers different from every other team in the NFL: they don’t just hire coaches for their X’s and O’s; they hire guys who understand what it means to play in the smallest market, where every win is celebrated like a Super Bowl, and every loss is felt by the whole community.
Over the years, I’ve learned that building a successful relationship with the Packers coaching staff isn’t just about delivering supplies on time—it’s about understanding their values. They care about reliability, attention to detail, and giving back to the community, just like the team does. If you’re a vendor looking to partner with a franchise that values hard work and loyalty, I’d be happy to connect you with our team to discuss your supply needs, whether that’s game-day gear, facility maintenance, or custom branded items for the coaching staff and players.
Stage Fracture Tools References:
- "Green Bay Packers Coaching Staff 2024: Key Roles and Backgrounds." Packers.com, 2024.
- Smith, Michael. "The Making of Matt LaFleur: From Small-Town Michigan to Lambeau Field." The Athletic, 12 Sept. 2022.
- Jones, Sarah. "Joe Barry’s Blue-Collar Roots Shaping Packers Defense." ESPN.com, 18 Oct. 2023.
- Wisconsin Football Coaches Association. "Adam Stenavich: From Marshfield to Lambeau." WFCA Annual Report, 2021.
- "Tom Clements: The Quiet Mentor Behind Jordan Love’s Growth." Packers Weekly, 5 Jan. 2024.
- Bisaccia, Rich. Special Teams: My 40-Year Journey in Football. Green Bay Press-Gazette, 2023.
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